Panties with a Purpose
EBY (Empowered by You) is an e-commerce & subscription intimates company where I am much more than a designer. I've taken on Facebook ads, Youtube channels, email marketing and more. The bold vision and mission for the company has allowed me to push my practice further than ever before.
![Athletic Reviews](https://static.wixstatic.com/media/1eda4d_d42e12249e794edc9cccb9b23c6df8c7f002.jpg/v1/fill/w_672,h_378,enc_auto/file.jpeg 1x, https://static.wixstatic.com/media/1eda4d_d42e12249e794edc9cccb9b23c6df8c7f002.jpg/v1/fill/w_1344,h_756,enc_auto/file.jpeg 2x)
![UGC Mashup](https://static.wixstatic.com/media/1eda4d_3636e4abce9c45949cd612065d8deaa0f002.jpg/v1/fill/w_672,h_378,enc_auto/file.jpeg 1x, https://static.wixstatic.com/media/1eda4d_3636e4abce9c45949cd612065d8deaa0f002.jpg/v1/fill/w_1344,h_756,enc_auto/file.jpeg 2x)
![Move like a Girl](https://static.wixstatic.com/media/1eda4d_b72765d9828e4bf684e3340c722f0d76f001.jpg/v1/fill/w_672,h_378,enc_auto/file.jpeg 1x, https://static.wixstatic.com/media/1eda4d_b72765d9828e4bf684e3340c722f0d76f001.jpg/v1/fill/w_1344,h_756,enc_auto/file.jpeg 2x)
Facebook & Youtube Ads
As digital marketing demands high volumes of content, I took on the role of editor and some times videographer for Facebook, Instagram and Youtube ads. All these videos are edited for conversion as well as done in 3 different aspect ratios per concept to get the most organic feel.
Email & SMS Marketing
Every month, EBY creates new colors and products. I create 13-16 email campaigns a month, including creating artwork, gifs and general concepts. I plan strategy and merchandising in tandem with the Head of Product and CEO. The first month I had full control over strategy, design and schedule, email revenue increased by 43% in one month (more stats upon request). Below is just a small sample of the wide breath of email designs:
Along with the emails, there are SMS campaigns for customers who want to see things first. For those, I create gifs and static images that got along with the email. I strive to have the content riff on the email, so the message feels exclusive yet cohesive. There was a similar increase to SMS revenue from month to month.
![](https://static.wixstatic.com/media/1eda4d_c4bcb9e4b4174b7db3b35dbc01e725a0~mv2.gif/v1/fill/w_210,h_209,q_90/1eda4d_c4bcb9e4b4174b7db3b35dbc01e725a0~mv2.gif)
![](https://static.wixstatic.com/media/1eda4d_5db9316c02b5471a96df07d0aa5bc215~mv2.gif/v1/fill/w_210,h_209,q_90/1eda4d_5db9316c02b5471a96df07d0aa5bc215~mv2.gif)
![](https://static.wixstatic.com/media/1eda4d_5c3a61a6f0084920abf6ba828ae8ddd3~mv2.gif/v1/fill/w_210,h_209,q_90/1eda4d_5c3a61a6f0084920abf6ba828ae8ddd3~mv2.gif)
![](https://static.wixstatic.com/media/1eda4d_c1225ba0c96046c68d28562c77f6cc49~mv2.gif/v1/fill/w_209,h_209,q_90/1eda4d_c1225ba0c96046c68d28562c77f6cc49~mv2.gif)
Web Design
![iphfie.png](https://static.wixstatic.com/media/1eda4d_fd502c4797694c8ca27ca7bcaf2654bf~mv2.png/v1/crop/x_570,y_0,w_3000,h_3000/fill/w_57,h_57,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/iphfie.png)
![404 Page - 1440 Copy_2x.png](https://static.wixstatic.com/media/1eda4d_0c286b5c89ff48b0a6ab52fd7f23a1fc~mv2.png/v1/crop/x_0,y_0,w_2880,h_2304/fill/w_124,h_99,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/404%20Page%20-%201440%20Copy_2x.png)
![iphone-12-f-max-mockup_freebie.png](https://static.wixstatic.com/media/1eda4d_1ca5f0e292be4cd096aecb2f5356d88d~mv2.png/v1/crop/x_611,y_4,w_787,h_1451/fill/w_192,h_354,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/iphone-12-f-max-mockup_freebie.png)
EBY is constantly optimizing and evolving. For SEO and ease of use, a 404 page was added to the site. I created the concept, artwork and wireframe for the development team. I worked closely with the dev deptartment as well as my creative director to create this fun and fresh 404 page.
![iphdfie.png](https://static.wixstatic.com/media/1eda4d_39db176fc910485985d11d0afce0b807~mv2.png/v1/crop/x_555,y_0,w_3000,h_3000/fill/w_51,h_51,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/iphdfie.png)
![ifphfie.png](https://static.wixstatic.com/media/1eda4d_c50a064d26bf4c7596f0bab9e16128ba~mv2.png/v1/crop/x_686,y_0,w_2892,h_3000/fill/w_123,h_128,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/ifphfie.png)
![desktop.png](https://static.wixstatic.com/media/1eda4d_8041d88f6c8940e68b47d4e00fb92c36~mv2.png/v1/crop/x_0,y_3,w_1440,h_1689/fill/w_51,h_60,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/desktop.png)
![iphone-12-pro-max-mockup_freebie.png](https://static.wixstatic.com/media/1eda4d_38a02588e5be4dcda2afb0ce647c83be~mv2.png/v1/crop/x_606,y_0,w_752,h_1452/fill/w_194,h_374,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/iphone-12-pro-max-mockup_freebie.png)
![f.png](https://static.wixstatic.com/media/1eda4d_6e3a9bb9ad0647799f3c1ed761524f20~mv2.png/v1/crop/x_622,y_0,w_752,h_1452/fill/w_194,h_374,al_c,q_85,usm_0.66_1.00_0.01,blur_3,enc_auto/f.png)
Similarly, the team wanted to create a landing page to optimize Facebook ad conversion. This page was adapted from a high converting blog post. I took from the familiar look of a "listicle" to make it feel more authentic and organic, while still keeping to brand.