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Panties with a Purpose

EBY (Empowered by You) is an e-commerce & subscription intimates company where I am much more than a designer. I've taken on Facebook ads, Youtube channels, email marketing and more. The bold vision and mission for the company has allowed me to push my practice further than ever before.

Influencers Explain EBY
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Like So Seamless Tank As
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Pull Up with Confidence
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Athletic Reviews
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UGC Mashup
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Back in Stock Bralette
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Move like a Girl
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Facebook & Youtube Ads

As digital marketing demands high volumes of content, I took on the role of editor and some times videographer for Facebook, Instagram and Youtube ads. All these videos are edited for conversion as well as done in 3 different aspect ratios per concept to get the most organic feel.

Email & SMS Marketing

Every month, EBY creates new colors and products. I create 13-16 email campaigns a month, including creating artwork, gifs and general concepts. I plan strategy and merchandising in tandem with the Head of Product and CEO. The first month I had full control over strategy, design and schedule, email revenue increased by 43% in one month (more stats upon request). Below is just a small sample of the wide breath of email designs:

Along with the emails, there are SMS campaigns for customers who want to see things first. For those, I create gifs and static images that got along with the email. I strive to have the content riff on the email, so the message feels exclusive yet cohesive. There was a similar increase to SMS revenue from month to month.